Resume

fme Life Sciences

Director of Marketing – GLSU (2022 – present)

• Own marketing strategy and execution for a global IT consulting and product development firm across US and EU markets, leading brand, pipeline development, and content operations across the full customer lifecycle.
• Aligned content development with US and EU sales goals, scaling campaign frequency from 1 to 12 campaigns per quarter and driving a 733% increase in MQL generation year over year.
• Built and trained distributed teams across US and Europe on campaign technology, content workflows, and customer messaging, establishing consistent standards across regions.
• Integrated AI tooling into core marketing workflows including copywriting, SEO, image generation, and account segmentation, increasing team output without adding headcount.
• Manage global web and social presence with a coordinated SEO and content strategy to build searchable authority in target verticals.

Optima ECM Consulting

Director of Marketing (2020 – 2022)

• Rebuilt the marketing function from the ground up for a restarted ECM consulting firm with zero existing campaigns, content, or lead generation infrastructure.
• Scaled campaign execution from zero to 2 segmented campaigns per month, generating up to 40 leads per campaign across prospect and vendor partner audiences, with tailored messaging for each segment.
• Built a content production pipeline from zero to 6 published blog posts per month, engaging internal SMEs to develop and refine assets across the company's full service catalog.
• Researched, selected, and implemented the full marketing and sales technology stack from scratch, integrating Salesforce, Pardot, ZoomInfo, and Outreach into a unified pipeline tracking and automation system.
• Scaled the sales team from 1 to 4 and trained each team member on efficient use of the full technology stack for prospect follow up, pipeline management, and outbound outreach.
• Initiated and executed co-marketing campaigns with technology partners OpenText and SAP, leveraging vendor marketing portals and coordinating joint sales outreach to approach targeted prospects from both service and vendor communication channels simultaneously.

Inversoft | FusionAuth | CleanSpeak

CMO, Dev Advocate (2018 – 2020)

• Led brand development and go-to-market launch of FusionAuth and CleanSpeak into competitive SaaS markets under parent company Inversoft, establishing positioning, messaging, and content strategy for a developer-led buying audience.
• Authored the Developer's Guide to the GDPR, researching and distilling the full EU regulatory framework into practical identity management guidance written specifically for a developer audience, establishing FusionAuth as a credible technical resource in the identity and authentication space.
• Managed global paid search, display, and social campaigns; deployed social listening tools to monitor sentiment and competitive positioning across target markets.

Heller Consulting

Director of Marketing (2012 – 2018)

• Built and ran a sustained inbound content pipeline for a nonprofit technology consulting firm, producing 3 major content assets per year and distributing each through monthly email campaigns over 3-year promotion cycles, growing the contact list to over 5,000 subscribers with consistent monthly engagement of 100 to 200 opens and 30 to 40 clicks.
• Developed a vendor-neutral CRM platform guide for the nonprofit sector that became a go-to industry reference, cited by competing vendors in their own sales conversations and directly driving prospects to engage Heller as the most credible resource in the market.
• Created a Native RoundCorner CRM Reports white paper by distilling 70+ standard reports from dense technical documentation into a clean, accessible resource. RoundCorner adopted it into their client install packages and distributed it at industry events, extending Heller's brand reach through a vendor partner's own channels.
• Implemented Vertical Response email platform for its Salesforce integration and nonprofit market fit, and coordinated co-marketing campaigns with vendor partners Salesforce, Blackbaud, RoundCorner, and Microsoft to approach targeted prospects from multiple channels simultaneously.
• Deployed marketing automation and analytics driving a 50% year-over-year increase in qualified leads across combined content and email campaign programs.
• Launched a Social Media Employee Advocacy Program to activate staff as brand voices and extend organic reach across channels.

GieseMedia

Marketing – Creative (2011 – 2023)

Selective freelance marketing and creative consulting alongside primary roles and during a period focused on raising a family. Clients included Klein Buendel, a health education and research firm, where contributions spanned content development, campaign support, and creative execution across multiple projects and teams.

Digital Folio, Inc.

Creative Director (2010 – 2012)

• Oversaw brand, UX/UI design, and marketing for a multi-platform retail shopping platform.
• Led user testing, and cloud-integrated UX development initiatives.
• Developed PR and Social Media campaigns for customer acquisition.

Front Range Community College

Adjunct Instructor, Online Instructor, Department Advisor (2008 – 2014)

• Planned and taught Game Design 1, 3D Animation 1, Photoshop 1, Capstone.
• Planned and implemented a 3D render farm for the Multimedia & Graphic Design Department.
• Served on the Multimedia & Graphic Design Advisory Board guiding the department on future skills, courses and instruction.

Previous Roles

• Multimedia Director — Klein Buendel, Inc.
• Art Manager, Graphic Designer — Bullwhackers Casinos
• Graphic Designer — WorldCom